
When sourcing label printers, printheads, and consumables, it’s important to understand the differences between OEM, Original, Compatible, and Grey Market products. Knowing these terms helps you make informed decisions and ensures your customers get the right products for their needs.
Original
Original products are genuine items supplied by the brand owner—for example, Honeywell printheads sold under the Honeywell name. These are manufactured to the brand’s standards, carry full warranties, and are backed by official support channels.
Best for: Businesses that prioritise reliability, compliance, and manufacturer-backed warranties.
OEM (Original Equipment Manufacturer)
OEM products are made by the same manufacturer that produces the original product, but they may be sold under a different brand or without the original brand’s packaging. They are usually the same quality but might not come with the same level of support or warranty from the brand owner.
Compatible
Compatible products are third-party alternatives designed to work with branded equipment. They are not made by the brand or the OEM and can vary significantly in quality. While some are reliable, others may cause performance issues, void warranties, or reduce equipment lifespan.
Best for: Price-sensitive customers, provided the supplier is reputable and quality is verified.
Grey Market
Grey market products are genuine items, but they are imported through unofficial channels—not through the authorised distributor for your region. These products are often cheaper but can lack local warranties, support, and compliance with regional standards.
Best for: Generally not recommended for resellers aiming to offer reliable after-sales support.
Why It Matters for Resellers
Reselling genuine and properly sourced products builds trust with your customers and protects your reputation. Understanding these terms allows you to:
- Offer the right balance of price and reliability.
- Avoid supply issues linked to unauthorised imports.
- Provide your customers with clear choices and honest advice.