BarTender, the industry-leading labelling and barcode software, offers a subscription-based licensing option that provides significant advantages over traditional perpetual licenses. It’s important for resellers to understand these benefits so they can better support their customers in making informed decisions.
The Key Advantages of a Subscription License
Lower Upfront Cost With a subscription, customers avoid the large initial investment of a perpetual license. This makes it easier to manage cash flow while still accessing the full power of BarTender.
Includes Major Software Updates Unlike perpetual licenses, where major upgrades require additional purchases, a subscription ensures customers always have the latest version—at no extra cost. This keeps their system up to date with new features and security improvements.
Easier to Increase or Decrease Printer Count A subscription allows businesses to scale their printer licenses as needed, offering greater flexibility without the need for costly new licenses.
Maintenance and Support Agreement (MSA) Included Every subscription includes an MSA, ensuring access to expert support and troubleshooting whenever needed.
The Same Software, Just a New Payment Model There are no functional changes to BarTender, resellers and their customers will continue using the same software they know and trust. The only difference is in how it’s licensed.
Helping Customers Transition
For resellers supporting customers with existing perpetual licenses, promotional discounts may be available through the Legacy Flex Conversion Promotion. This allows customers to switch to a subscription for less than the cost of renewing their MSA. Conditions apply, so resellers should be aware of potential offers to assist their clients.
Key Takeaways for Resellers
Understanding BarTender’s subscription licensing will help resellers prepare for conversations with their customers. By highlighting the lower upfront cost, built-in updates, flexible scalability, and included support, resellers can ensure their customers make the best choice for their business.